The latest article on ‘The Forrester Blog’ is titled “Make More Persuasive Infographics By Balancing Context With Simplicity”.

Ryan Morrill says, “A colleague shared a recent Harvard Business Review article with me after I mentioned seeing The Best American Infographics on display in my local bookstore. The article was a brief interview with the series editor, Gareth Cook, and covered some of his thoughts on what makes a great infographic.

If there was one overall theme, it would be persuasiveness. In fact, this was presented as self-evident — an almost inherent quality of any great infographic — so the interview primarily focused on what makes an infographic persuasive.

“First, I’d say, they all have a clear focus. The designer has gone in and removed all the extraneous details so you see just what you need to understand the message behind it.”

I couldn’t agree more. In my own graphics, I am constantly trying to simplify and boil them down to the essential elements”.

Make More Persuasive Infographics By Balancing Context With Simplicity

The Forrester Blog

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