The latest article on ‘The Forrester Blog’ is titled “New Customer Insights Analyst Covering Marketing Technology”.

Rusty Warner says, “If you haven’t kept up with the activity in the marketing technology space – acquisitions, product enhancements, ‘cloud’ wars et al., then I don’t blame you. The marketing technology landscape is complex, crowded and confusing. To compete in the Age of the Customer, enterprises are quickly deploying technology to manage big data, execute contextual marketing and orchestrate real-time customer interactions.

Whether you are a marketing technology vendor, buyer or end- user, this is an exciting time, and I am thrilled to join Forrester as a Principal Analyst on the Customer Insights team. I am based in London, and I will cover marketing technology along with my colleague Cory Munchbach“.

New Customer Insights Analyst Covering Marketing Technology

The Forrester Blog

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