The latest article on Business Insider is titled “Mobile-Local Services And Marketing Are Bridging The Gap Between Online And Offline Retail”.

John Huggestuen says, “Smartphones have changed what it means to reach people while they’re out and about. Retailers and marketers no longer need to rely on billboards to advertise their nearby store, or hope that a customer heading out to run some errands remembers to grab the coupon that was sent a week ago.

Now, businesses can target consumers based on what they’re doing in the moment by using a variety of mobile-local services and marketing techniques, including advertising in location-based apps and sending push notifications to customers within a certain radius of a store”.

Mobile-Local Services And Marketing Are Bridging The Gap Between Online And Offline Retail

Business Insider

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