‘How to Grow Your Email List the Right Way [Video]’ – HubSpot
The latest article on HubSpot blog is titled “How to Grow Your Email List the Right Way [Video]”.
Ginny Soskey says, “Sometimes, it’s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a blog post? Probablynot going to make your readers angry and upset.
Other times, taking a shortcut could make or break the success of a marketing channel — especially in email marketing. For example, if you send one email to everyone in your database because you didn’t have time to segment specific lists, chances are you’ll have a pretty low response rate … and it’s possible your future deliverability rates will be affected. Yikes!”.
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