‘Hidden Value: What buried treasure are you ignoring in your marketing?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Hidden Value: What buried treasure are you ignoring in your marketing?”.

Daniel Burstein says, “Earth Day was Tuesday, which is a great time to remind you that it isn’t eco-friendly to use disposable plastic water bottles. What if you carried a reusable bottle with you everywhere instead?

This type of bland pitch to take care of the Earth’s resources doesn’t tend to be very effective. Sure, you may get the true believers to take action. But the vast middle segment of the population who somewhat care about the environment, but are lazy, likely won’t do anything different. Or, they might try it once or twice and then give up.

Shining a light on the hidden value of reusable water bottles

When I spoke recently at the University of North Florida, I noticed a marketing tactic so simple, yet so brilliant, that I wanted to share it with you today as the perfect example of revealing hidden value. Here’s a water fountain I saw at UNF”.

Hidden Value: What buried treasure are you ignoring in your marketing?

MarketingExperiments Blog