The latest ‘Econsultancy’ blog post is titled “Is referral traffic from Reddit of any value to publishers?”.

David Moth says, “Reddit is a veritable goldmine for useful, interesting or downright bizarre content, making it a perfect tool for procrastination.

And one need only take a look at the stories that crop up in the mainstream media in the days after they first appeared on Reddit to see the site’s influence on the news agenda.

But is it any use to publishers seeking to gain additional readers, or social managers looking to drive engagement with a new community?

According to data from SimilarWeb, the UK’s main newspapers get a large proportion of their social referrals from Reddit”.

Is referral traffic from Reddit of any value to publishers?

‘Econsultancy’ Blog

Sharing is caring