The latest ‘Econsultancy’ blog post is titled “Facebook ad CTR is up 160% year-over-year: stats”.

Christopher Ratcliff says, “With huge changes to a brand’s ability to gain organic growth in thanks to Facebook’s news feed algorithm tweaks, and a simplifying of the process of how to market your brand on Facebook using paid ads and boosted posts, it seems Facebook’s ad revenue is increasing in line with these changes.

Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter. CTR has increased by 20% and ad impressions by 41%”.

Facebook ad CTR is up 160% year-over-year: stats

‘Econsultancy’ Blog

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