MarketingSherpa has published an article titled “Are email lists growing or shrinking?”.

Daniel Burstein says, “Numbers are a default way to measure success. A key number for email marketers is list size. 

While it is an imperfect measurement at best – it certainly doesn’t account for quality – who wouldn’t prefer and work toward a growing list? 

In this edition of the MarketingSherpa Research Chart of the Week, we’ll take a look at email list growth trends“.

Are email lists growing or shrinking?

MarketingSherpa

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