The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Customers are looking for a solution to their problems”.

Jessica Lorenz says, “At MarketingSherpa Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, Corporate Development, Business and Strategic Accounts, CRC Health, recounted his challenges with PPC ads and how using A/B split testing helped him better understand his customers and use his marketing budget more effectively.

Jon and the team went through the arduous process of purging a majority of the 3,000 keywords the company was bidding on in an effort to optimize the PPC campaign for one of its rehab facilities.

“[Customers] are not looking for a value proposition,” he said”.

Lead Generation: Customers are looking for a solution to their problems

MarketingExperiments Blog

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