‘Three Email Marketing Improvement Challenges for 2014’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Three Email Marketing Improvement Challenges for 2014”.
Ayaz Nanji says, “Now that the first quarter of the year behind us, what will you do to maximize email marketing’s contribution to your bottom line from here on out?
Improving email open and click-through rates is an ever-present task, but I encourage you to expand your focus beyond mere campaign-by-campaign process metrics and instead try program-level objectives on for size.
Challenge yourself with the following three worthy email performance improvement objectives for the remainder of your marketing and business year“.
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