The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: How to get your customers to say heck yes!”.

Daniel Burstein says, “For e-commerce marketers, and many marketers with a subscription-based business, the value of the products they sell on the Internet is intangible when the purchase decision is made.

So who better to gain some conversion optimization advice from than an A/B tester who specializes in nonprofit marketing, the industry that must communicate the most intangible value of all – goodwill.

We brought Tim Kachuriak, Founder and Chief Innovation & Optimization Officer, Next After, into the studio and discussed:

  • The power of the value proposition
  • Creating a scarce resource”.

Web Optimization: How to get your customers to say heck yes!

MarketingExperiments Blog

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