The latest article on ‘MarketingProfs’ is titled “Eight Secrets of Success With LinkedIn PPC Ads”.

Elaine Marquis says, “If your B2B marketing department is like most others nowadays, you are engaged in blogging, social media, SEO, email marketing, and much more; the sales department requires an ideal number of quality leads, after all. But limited resources and tight budgets in today’s economy can make that a challenge for any marketing department.

If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B.

As an online marketer, I have spent tens of thousands of dollars and countless hours building LinkedIn PPC campaigns. In my experience, the following factors are essential to LinkedIn PPC success“.

Eight Secrets of Success With LinkedIn PPC Ads

MarketingProfs

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