‘Report: Google+ Brand Posts Get Twice the Engagement of Tweets’ – ‘Mashable’

Todd Wasserman says, “We’ve all heard the claims that Google+ is a ghost town and that the network’s population is artificially inflated, but a Forrester Research analyst says marketers are crazy to ignore it.

The analyst, Nate Elliott, based his assertion on a study of 60,000 online adults in the United States. The report found that 22% of those adults had visited Google+ within the last month.

“That’s the same number who told us they use Twitter, and more than told us they use LinkedIn, Pinterest, or Instagram,” Elliott wrote. “That means you can build a real follower base on Google Plus“.