The latest ‘Econsultancy’ blog post is titled “Split testing vs personalisation: fighting for the conversion crown”.

Duncan Heath says, “There is a fight brewing in the conversion rate optimisation (CRO) world. There are two main camps and there’s a whole lot of money at stake.

In the blue corner, we have split testing (AKA a/b or multivariate testing). Split testing has been continually growing in notoriety in digital marketing.

It has firmly proven itself to be highly effective at improving conversion rates and increasing average order values, driving often staggering increases in website revenue“.

Split testing vs personalisation: fighting for the conversion crown

‘Econsultancy’ Blog

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