‘5 Ways To Ease The Facebook Page Organic Reach Blues’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “5 Ways To Ease The Facebook Page Organic Reach Blues”.
Martin Beck says, “It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are piling up and the conclusion is undeniable: Organic reach is down and fewer people who have liked your page are seeing your posts.
The ominous headlines hit almost daily, including two from this week:
- Facebook Is Ending the Free Ride, in which Valleywag quoted a source familiar with Facebook’s marketing strategy saying that Facebook is in the process of throttling organic reach for Pages down to 1 or 2 percent.
- A Glut Of Facebook Updates Results In Fewer People Seeing Posts From Pages, in which ReadWrite quoted a Facebook spokesperson saying the best way to guarantee that your target audience sees a post is to buy ads on the network“.
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