The latest ‘Web Marketing Today’ blog post is titled “Using Customer Reviews to Drive Sales”.

Micah Buchdahl says, “I recently attended the VIP pre-opening dinner for an upscale restaurant near my home. Estia Taverna, a Greek restaurant in New Jersey, rolled out the red carpet for a variety of “influencers” in the area. I was one of them.

Besides sounding obnoxious, what makes me so darn important, you may ask? Estia Taverna might suggest you ask OpenTable, one of the most widely used websites and applications in my household.

Was it that they know my wife and I dine at fine restaurants weekly? Or that I am a prolific reviewer on OpenTable after each meal — so much so that I’m one of the Top 25 contributors in the nation on the site”.

Using Customer Reviews to Drive Sales

Web Marketing Today

Sharing is caring