‘Will Twitter Click-to-Call Click with Advertisers?’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Will Twitter Click-to-Call Click with Advertisers?”.
Pete Prestipino says, “Twitter’s future is on your mobile phone – but not exactly in the way you might think. In an effort to appeal to direct response advertisers, Twitter is now beta testing a click-to-call feature which will allow mobile users to call an advertiser with the tap of a finger. Click-to-call really does make some sense for Twitter, particularly as the social network amps up its search functionality and aligns that more closely with its advertising initiatives“.
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