The latest article on  ‘Marketing Land’ is titled “5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later”.

David Booth says, “Is the fear, uncertainty and doubt setting in yet?

Well, no reason to panic quite yet, but before you have to switch, let’s talk about why you want to switch sooner rather than later.

Universal Analytics (UA) is still in beta for now, but at Cardinal Path we’re lucky to have been working with UA as a Google Analytics Certified Partner since its very early stages. And we can tell you it’s come a long way; in all but a handful of cases it’s ready to go“.

5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later

Marketing Land

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