The latest ‘Econsultancy’ blog post is titled “How marketers can use iBeacon to add relevance to location-based targeting”.

Matthew Kates says, “While location based marketing is not a new strategy, iBeacon, Apple’s recently introduced Bluetooth LE-based technology that extends location-based services in iOS, offers exciting new opportunities to engage consumers in retail stores and other destinations.

iBeacon uses Bluetooth 4.0 to pick up signals from Bluetooth-enabled phones. With an advanced API software and transmitter hardware that reaches up to 150 feet, the technology allows businesses to precisely estimate a phone-owner’s location, and exchange data and information“.

How marketers can use iBeacon to add relevance to location-based targeting

‘Econsultancy’ Blog