The latest article on ‘MarketingProfs’ is titled “Five Content Curation Mistakes B2B Marketers Are Making”.

Patricia Hume says, “Content. If you’re a B2B marketer today, the odds are good that you’ve been using it for lead generation and brand awareness. Research from the Content Marketing Institute and MarketingProfs finds that 95% of enterprise B2Bs are practicing content marketing, which means there’s a lot of content out there. And yet the demand for content has never been greater.

It’s impossible for marketers to create enough original, quality material for each channel every day, which is why many rely on content curation to help build brand awareness and generate leads via social media and email marketing.

Yet the ease of sharing links and stories has caused a flood of content across every channel, which means marketers are spending a lot of time curating, but for little reward. The wrong content—or content that’s already old news—can fall on deaf ears“.

Five Content Curation Mistakes B2B Marketers Are Making

MarketingProfs

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