Silverpop has released a free white paper titled “10 Things Marketers Should Automate to Drive Revenue”.

The Silverpop team says, “Many marketers are struggling to provide the personal touch today’s buyers want. Given the challenge of scaling individualized communications across thousands of prospects, that’s understandable. Download our tip sheet and learn how you can use automation to better understand buyer intent and engage in your prospects’ interests, invigorating your marketing programs and driving more revenue:

  • Build nurture campaigns that react to prospect behaviors
  • Use welcome and activation messages to quickly engage contacts
  • Create unique messaging tracks to increase event attendance
  • Match content to a prospect’s stage in the buying cycle“.

Silverpop’s ’10 Things Marketers Should Automate to Drive Revenue’ White Paper