‘Yahoo’s New Long Game: Contextual Search’ – ‘Mashable’

Jason Abbruzzese says, “”We’re long on search,” Yahoo CEO Marissa Mayer told a Goldman Sachs technology conference on Tuesday. “Search is curiosity, and that will never be done.”

Search? Yahoo? Isn’t this the same company that farmed out its search backend to Microsoft’s Bing for a decade?

It is indeed, but Mayer’s “search” is not the type of Google homepage query you’re thinking of. Mayer is betting that Yahoo can beat Google at contextual search, where users get specialized results based on a variety of factors like location, time and previous behavior“.