‘Nielsen: More Time On Internet Through Smartphones Than PCs’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Nielsen: More Time On Internet Through Smartphones Than PCs”.
Greg Sterling says, “Nielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from device ownership and video streaming to mobile’s impact on social media usage.
One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet.
Of that smartphone internet time, apps capture 86 percent of usage. Only 14 percent of smartphone internet access time comes via the mobile web“.
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