The latest article on ‘Business 2 Community’ is titled “Content Marketing: Training for the Content Olympics”.

Meg Sutton says, “As Olympic teams from around the world are hitting the slopes (and ice and luge!) this week, us content marketers are training in our everlasting pursuit of the perfect content strategy. In our recent study, we found that many marketers ranked promoting their existing content as a low priority, while in reality, promoting existing content is what will help content marketers win the gold, as well as the hearts of prospects.

Just like Olympians must overcome challenges, so must content marketers! So, what do you say? Are you ready to be the best in content? One of easiest ways to stay ahead of the content competition, reach a wider audience and save time & resources is to repurpose existing content. Here are some tips that will help your content go the distance“.

Business2Community.com

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