‘Which Devices Are B2C Marketing Emails Opened On?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Which Devices Are B2C Marketing Emails Opened On?”.
Ayaz Nanji says, “Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink.
Some 48% of opens occurred on a smartphone, and just over 16% occurred on a tablet, the analysis found. Tablet opens were up from 15% in 3Q13 and 14% in 2Q13.
Although Android tablets accounted for only 1.8% of opens in 4Q13, that figure was twice as high as in the previous quarter, when they accounted for 0.9% of total email opens.
Desktops accounted for just 35% of email opens, down from 39% in the previous quarter“.
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