‘Facebook Paper: What Can eBusiness Pros Learn About The Need For Multiple, Simple Apps?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Facebook Paper: What Can eBusiness Pros Learn About The Need For Multiple, Simple Apps?”.

Julie Ask says, “Facebook will launch its new Paper product on February 3. The questions I have been asked are, “Why?” and “Should we be thinking about multiple apps rather than one large app?” Both good questions.

The first question — I can only take a shot. Facebook, like many other media properties, depends heavily on advertising for revenue. To get advertising, you need eyeballs. More and more minutes per day are spent on mobile phones. Consumption of news, information, and media generally tops the list behind communication. Consumers also expect highly curated experiences on small screens that can be more challenging to navigate. At first glance, the Paper user interface and experience looks to be quite elegant“.

Facebook Paper: What Can eBusiness Pros Learn About The Need For Multiple, Simple Apps?

The Forrester Blog