The latest article on Business Insider is titled “7 Things You Need To Know About Social Media Strategy For Better Brand Engagement”.

Kamlesh Dixit says, “Many brands across the globe have jumped on the social media bandwagon. However, most of them have done it out of compulsion simply because their competitors are doing it or it has been a mandate from the top management. This approach will definitely lead to disaster and even after allocating resources for social media activities, you won’t reach anywhere near your anticipated ROI on spends.

This article will sum up the essentials of social media hygiene that brand managers can’t ignore. So consider this a Holy Grail for your company’s social media strategy“.

7 Things You Need To Know About Social Media Strategy For Better Brand Engagement

Business Insider

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