The latest article on HubSpot blog is titled “5 Email Marketing Variables You Can’t Control (But Can Outsmart)”.

Meghan Keaney Anderson says, “This month, Litmus, an email testing app, released an infographic featuring data from 3 billion email opens over the past year. The data was enlightening, though not surprising: Consumers today have many more options and far greater control over how and when they read emails.

Yep, just like the rest of inbound marketing: Marketers aren’t the ones in control.

That being said, there are ways we can adapt to these changes and send emails that are relevant and well-tuned to any scenario. Let’s take a look at some of the bigger trends in Litmus’ findings and go over a few ways marketers can adapt their email marketing to take advantage of these trends“.

5 Email Marketing Variables You Can’t Control (But Can Outsmart)

HubSpot

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