‘The Mobile Makeover Of Digital Marketing’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The Mobile Makeover Of Digital Marketing”.
Lionel White says, “As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, “Click Here!”
Simply put, innovations at the industry’s disposal today, including online video and mobile executions, were once easily dismissed as pipe dreams. The commonplace use of mobile devices and smartphones had not yet become an integral part of everyday life“.
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