MarketingSherpa has published a video titled “A/B Testing: Optimizing calls-to-action for maximum conversions”.

MarketingSherpa team says, ““As human beings, we really like the cookie-cutter, one-size-fits-all, ‘here are the three golden rules, it always works’ solutions. I don’t care for best practices, I care for conversions. That’s why I test. Best practice is more of you’re doing what everyone else is doing.”

Michael Aagaard, Copywriter, ContentVerve.com, presented, “How to Optimize and Test: Calls-to action for maximum conversions,” at MarketingSherpa Email Summit 2013. In his session, Aagaard discussed the importance of calls-to-action in a conversion funnel, examples of positive and negative results from his optimization efforts, and ideas for any marketer to test and improve their CTAs.

According to Aagarrd, CTAs represent a tipping point between a bounce and a conversion“.

A/B Testing: Optimizing calls-to-action for maximum conversions

MarketingSherpa

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