The latest article on  ‘Marketing Land’ is titled “Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]”.

Ginny Marvin says, “Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013.

While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013. Most of that growth was driven by women, who account for 56.76 percent of social shares across all channels and 57.63 percent of shares to Pinterest“.

Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]

Marketing Land

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