‘Sales Managers: Here’s How You Can Ease Your Team Into Social Selling’ – HubSpot

The latest article on HubSpot blog is titled “Sales Managers: Here’s How You Can Ease Your Team Into Social Selling”.

Jeff Hoffman says, “For over 20 years, I have spent most of my career largely in a world filled with sales and marketing professionals, and I am often baffled that one group will often embrace a new technique or method, while the other will completely ignore it. No place is this more apparent than in the world of social media.

Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. And Twitter? Even poorer adoption. When I ask them why, I commonly hear: “I’m not a writer,” and “Who cares what I think? I’m just a sales rep,” and “Why should I? I’m busy. Besides, how is Twitter going to help me make my number this month?”“.

Sales Managers: Here’s How You Can Ease Your Team Into Social Selling

HubSpot