The latest article on HubSpot blog is titled “How to Use Psychographics in Your Marketing: A Beginner’s Guide”.

Alisa Meredith says, “Picture this: You’re running specials every week on Facebook, discounting your 3-day in-house nutritional counseling program more than you can afford, but still, no one is buying your amazing anti-aging weight-loss product. What gives?

Is no one interested in losing weight, lowering their cholesterol and feeling younger? Uh, no. We KNOW that’s not it. It’s probably because you are ignoring psychographics“.

How to Use Psychographics in Your Marketing: A Beginner’s Guide

HubSpot

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