The latest ‘Econsultancy’ blog post is titled “How to benefit from the Facebook post lifecycle”.

Matthew Whitehead says, “Facebook and other social networks are re-organising how consumers experience the web, centring it on their personal connections and activities.

This is blurring the lines between branded content, paid advertising, and consumer conversations.

Marketers therefore need to integrate owned, paid and earned social media strategies“.

How to benefit from the Facebook post lifecycle

‘Econsultancy’ Blog

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