The latest article on HubSpot blog is titled “7 Email Newsletters We Actually Like Getting in Our Inboxes”.

Ginny Soskey says, “When people first start doing email marketing, they usually jump into creating an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a breeze to put together,” they say.

And while all of those things may become true for a few lucky individuals, most often, email newsletters flop. They become an uninteresting mush of content that people automatically ignore, archive, delete, or straight up unsubscribe from“.

7 Email Newsletters We Actually Like Getting in Our Inboxes

HubSpot

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