‘Effective Direct Response Marketing: One-Shot vs. Campaign’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Effective Direct Response Marketing: One-Shot vs. Campaign”.
Michael Zipursky says, “You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars… to name only a few.
If you’re like the vast majority of online businesses that don’t have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you’re not already, a direct-response marketing approach.
Here’s what advertising legend David Ogilvy had to say about direct response vs. general marketing and advertising”.
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