‘Your Homepage Is THE Landing Page’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Your Homepage Is THE Landing Page”.
John Paul Mains says, “our homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of all visitor traffic. In light of that, shouldn’t it be converting more visitors?
You may want to start thinking of your homepage more like alanding page that is uniquely designed to convince visitors that you can meet their needs or solve their problems. If your homepage isn’t driving visitors to take some type of an action — especially if it has a high bounce rate — then it can be improved to drive more sales”.
Comments are closed.
