The latest ‘MarketingExperiments’ blog post is titled “E-commerce: Checkout page test sells 36% more vacations”.

John Tackett says, “Identifying and optimizing a few elements early in your sales funnel might give you a few quick wins, but what about the bigger picture of thinking about your entire sales funnel and long-term solutions for fixing the revenue leaks deeper within your checkout process?

In today’s MarketingExperiments blog post, we’ll show you a checkout page experiment and two questions that every marketer should contemplate beyond their testing.

But first, let’s take a look at some of the research notes on the experiment”.

E-commerce: Checkout page test sells 36% more vacations

MarketingExperiments Blog

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