The latest article on ‘The Forrester Blog’ is titled “Q&A With Jesper Thomsen, VP Sales & Customer Service, Maersk Line On B2B Customer Experience”.
Peter O’Neill says, “Peter O’Neill here. I hope that most of you would agree that mastering customer experience is just as valuable for B2B firms as it is in B2C. And yet, there isn’t much information around on B2B customer experience, let alone case studies providing practical advice on how to get B2B customer experience right. Well, at Forrester’s upcoming EMEA Forum dedicated to Customer Experience (London, November 6-7), I am hosting a “virtual track” of four sessions that debunks myths about customer experience for B2B companies”.
Comments are closed.