‘Three Ways To Break Down A Market’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Three Ways To Break Down A Market”.

Peterd says, “Ford said “give the customer any color they want, so long as it is black”. This strategy worked for a while, because people just wanted a car. However, the market changed when GM decided they would offer a range of cars to suit different “purposes, purses and personalities”.

Between 1920 and 1923, Ford’s market share plummeted from 55 to 12 percent.

These days, auto manufacturers segment the market, rather than treat it as one homogeneous mass. There are cars for the rich, cars for the less well off, cars built for speed, and cars built for shopping”.

Three Ways To Break Down A Market

‘SEO Book’ Blog