So often marketers think it’s smart to hide their true identity in their emails.
In the last 24 hours, I have received emails from people only ideltified as “Admin”, “Notice”, “Support”, Christy, Sean, Dorothy, Clifford, “Download Dept.”,Preeti, Phil and Ray
When I open the mail, they usually don’t do any better, signing it with only a first name. The ones above were signed [three first names], [blank], Jessica, Christy, [blank], Dorothy, Clifford, Anastasia,[blank] , Phil, and [Congratulations, Ray. At least you got it right on the inside.]
Sometimes, even if I go to their unsubscribe link, I can’t get any better information.
The marketing slogan saying “People buy from people they know, like and trust” should have warned these marketers of the foolishness of this tactic. There is nothing in anonymity that makes the reader know, like and trust you.
Except for creating examples for this post, I just delete these messages without opening them. Lots of people feel the same way.
In the “from” field, I would like to see a person or company name. Then, somewhere in the body of the email, I would like to find out why I have a relationship with you, because I get so many emails from so many people, I can’t keep up with them.
Transparency creates trust. Try it.
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