The latest ‘MarketingExperiments’ blog post is titled “The Marketing-Sales Funnel: Gravity is not your friend”.

Daniel Burstein says, “The funnel is a convenient paradigm for the complex process of guiding a potential customer from initial interest to final conversion. Convenient, yet flawed.

Dr. Flint McGlaughlin elaborates in an interview with Jim Ducharme, Community Manager, GetResponse Email Marketing, in this video from MarketingSherpa Email Summit 2012

The Marketing-Sales Funnel: Gravity is not your friend

MarketingExperiments Blog