Kat Neville’s recent article on SmashingMagazine.com addresses the ways marketing communicators can improve their customer connections by improving their signature blocks in their emails.

“Email signatures contain alternative contact details, pertinent job titles and company names, which help the recipient get in touch when emails are not responded to. Sometimes, they give the recipient an idea of who wrote the email in case it has been a while since they have been in touch. They are also professional: like a letterhead, they show that you run a business (in some countries, you’re required to do so). Here are some tips on how to create a tasteful signature that works…

Read the original here:
The Art And Science Of The Email Signature