Marchex has acquired assets of Open List. The assets include content aggregation, search technology, and user-generated content platform.


Marchex has acquired assets of Open List. The assets include content aggregation, search technology, and user-generated content platform.

Marchex is going to integrate these assets into their network of vertical and local websites.

Marchex paid $13 million in cash and Marchex common stock for the acquisition.

Open List’s aggregation of local content to be integrated into Marchex include:

– product and service descriptions

– ratings

– maps

With the acquisition, Marchex has launched beta websites integrated with Open List, including www.lasvegasvacations.com, www.90210.com, www.newyorkdining.com, www.frenchrestaurants.com, www.chicagoluxuryhotels.com, www.shanghaihotel.com.

Features of Open List’s content aggregation platform include:

– Content Database

– Standalone Destination with U.S and International Content

– Source for User-Generated Content

– Future Vertical and Underlying Category Coverage

– Technology Licensing

Russell C. Horowitz, Chairman and CEO of Marchex, said: “While it is too early to foresee the precise impact that Open List will have on our network of Web sites and on our business overall, we believe that Open List will positively impact utility, usage, and ultimately growth.” [Source]

LINKS:

For more information on the acquisition, click here.

For more information on Marchex, visit Marchex.

For more information on Open List, visit TEXT.

 

 

 

 

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