Experian has acquired ClarityBlue for $150 million. Experian’s data integrity solutions and ClarityBlue’s data management technology will be combined to serve financial services, telecommunications and media clients.


Experian has acquired ClarityBlue for $150 million. Experian’s data integrity solutions and ClarityBlue’s data management technology will be combined to serve financial services, telecommunications and media clients.

Mark Parise, president of Experian Marketing Services, said:. “This acquisition is the next step of our focused strategy to expand our database business. We will leverage ClarityBlue’s fully integrated technology and consulting model to deliver a comprehensive database solution from marketing strategy design through flawless campaign execution”. [source]

The purchase price was $150 million with a performance related earn-out of up to $27 million over three years.

To download the press release from ClarityBlue, click here.

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