Ad market and Broadband have revived the greeting card industry. The online greeting card industry supported by advertising market and consumers who are willing to pay for the cards is designing animated cards to take advantage of broadband.


The online greeting card industry is designing more heavily animated cards to take advantage of broadband, thanks to a healthy online advertising market and a willingness by consumers to pay for the cards.

Companies like Hallmark distributes all of its e-cards free, in exchange for showing short in-house ads to senders and recipients.

American Greetings earlier this month announced its ecard unit had reached 2.5 million subscribers. It further mentions that its subscribers pay $14 annually to send an unlimited number of cards. The company also earns money from ads on the site and on the ecards.