On Fridays maximum number of emails are opened and read. The results have remained the same in quarter 4 and quarter 3. 29% drop in read rates and 21% drop in click rates have been found in Q4 compared to Q3, according to eRoi study.


On Fridays maximum number of emails are opened and read. The results have remained the same in quarter 4 and quarter 3. 29% drop in read rates and 21% drop in click rates have been found in Q4 compared to Q3, according to eRoi study.

“The volume of email increased from approximately 71 million emails to over 111 million emails. With a 50% increase in volume comes email fatigue and drops in read and click rates”. [source]

On Fridays out of 16,313,851 emails sent 21% are read and 4% are clicked.

The lowest rates are on Saturdays.

On Saturdays out of 3,493,336 emails sent, 13% are read and 2.5% are clicked.

To read the summary of the eRoi report or sign up and download the full report, click here.

 

 

 

Sharing is caring