The Email Sender and Provider Coalition, the American Advertising Federation, the American Association of Advertising Agencies, the Association of National Advertisers, the Electronic Frontier Foundation and the Center for Democracy & Technology are going to file an application of amici curiae against the Utah Child Protection Registry Act.


The Email Sender and Provider Coalition (ESPC), the American Advertising Federation (AAF), the American Association of Advertising Agencies (AAAA), the Association of National Advertisers Inc. (ANA), the Electronic Frontier Foundation (EFF) and the Center for Democracy & Technology (CDT) together are going to file an application of amici curiae against the Utah Child Protection Registry Act.

The Utah law aims at protecting minors from receiving email that promote products or services by creating a “Do Not Email” registry which contains email addresses belonging to minors. The law requires email service providers to compare their list of email addresses against the registries. Service providers who do not comply are charged with penalties.

According to the ESPC’s press release, the FTC has suggested that:

a) Such registries are not feasible
b) Such registries increase the prevalence of unsolicited emails and
c) They expose children to inappropriate content.

Trevor Hughes, executive director of the Email Sender and Provider Coalition, said: “Three strong advertising associations, a leading email association and two consumer advocacy/online privacy organizations coming together is a rare and powerful coalition. The fact that we have come together so strongly is testament to the gravity of our concerns about this Act.” [Source]

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