Online video ad spending is likely to reach 1.5 billion by 2009 and the number of US broadband households will reach 69.4 million by 2008.


Online video ad spending is likely to reach 1.5 billion by 2009, according to a projected study of eMarketer.

Other findings of the study include:

High speed broadband connection in 2004: 34.3 million U.S. households
High speed broadband connection by 2008: 69.4 million U.S. household

People logging on via broadband for Internet and TV: more than 50%

Possible effect on the ad market:

Marketing campaigns can extend TV’s reach to the online space.

Internet’s ability to track consumers can help in improving television commercials.

Full-service shops will gain importance in helping advertisers extend video assets across media.

Partnerships and mergers of agencies specializing in online and offline services are likely to take place.

There will be an increased demand for experienced personnel in both online and offline services.

Mr. Hallerman said, “More than any other advertising format Internet video has the potential to blend hot marketing elements together, branded entertainment, paid search, viral marketing, consumer generated media, behavioral targeting, website brand marketing and online gaming”. [source]

eMarketer’s report on “Online Video Advertising” costs $695. The report addresses key questions related to Internet and TV advertising.

To buy the eMarketer Report source.

 

 

 

 

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