Ad-ID, an XML based ad coding standard, is increasingly being used by marketers and companies.


The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) report that 300 advertisers have implemented Ad-ID.

Ad-ID was started with the aim of facilitating marketing workflow and ad measurement. It enables the labeling of specific marketing assets and the recording of XML-based metadata about them. This data provides information regarding the creator of the ad and the time when it is to run.

Last year 100 marketers used Ad-ID. Ad-ID has 875 companies as registered users and has created 14,000 individual ad codes.

Marketers using Ad-ID include Allstate, Blockbuster, BMW, Capital One, Coors Brewing Company, Discovery Networks, HBO, Johnson & Johnson, Masterfoods and Procter & Gamble.

The uses of Ad-ID include delivery and billing. global measurement, cross-media campaign tracking, analysis of advertising ROI and real-time verification whether media is running according to plan.